Empowering Next-Gen Marketing Teams at
How Teams Use Athena
for AI Search
AEO/GEO
Manager Command Center
The complete toolkit for AI Engine Optimization specialists.
Own and execute your organization's entire AI search optimization strategy from one unified platform.
- End-to-end GEO workflow management
- Cross-platform AI visibility tracking (8+ LLMs)
- Automated content optimization recommendations
- Citation source analysis and link building
Before
Manual tracking
across scattered tools
After
Unified command center
for all GEO activities
50%reduction in timespent on AI visibility tracking

Executive AI
Visibility Dashboard
Strategic oversight of your AI search presence.
Get executive-level insights to drive AI search strategy and investment decisions.
- ROI tracking for AI optimization efforts
- Board-ready reporting and analytics
- Competitive intelligence summaries
Before
No visibility
into AI channel
After
Full strategic control
of AI presence
Clear ROI metricsfor AI search investment

Toolkit for
AI Search Optimization
Unlock insights and opportunities to drive search rankings.
Optimize your content to rank in AI-powered search results and increase organic visibility.
- Track brand mentions across 8+ major LLMs
- Identifycontent gaps AI can't answer
- Monitor competitor AI visibility in real-time
Before
Invisible in
AI search results
After
Top positions in
search responses
2.5xincreasein AI-driven organic traffic

AI-Powered
PR Monitoring & Press Kits
Track how AI platforms discuss your brand.
Optimize your content to rank in AI-powered search results and increase organic visibility.
- Press Kits optimized for AI citation
- Real-time brand mention alerts
- Sentiment analysis across AI platforms
- Crisis detection and response tools
Before
Reactive to
AI misinformation
After
Proactive brand
narrative control
85%faster responseto brand mentions

AI-Optimized
Content Strategy
Create content that AI platforms love to cite.
Develop content strategies that maximize visibility in AI-generated answers.
- Content gap analysis for AI queries
- AI-friendly content templates
- Citation tracking and optimization
Before
Content
ignored by AI
After
Primary source
for AI answers
5xincreasein AI content citations

Brand Visibility
Intelligence
Understand and improve your brand's AI presence.
Build and maintain strong brand recognition in AI-generated responses.
- Brand mention frequency tracking
- Competitor share of voice comparison
- Brand sentiment monitoring
Before
Unknown to
AI assistants
After
Category leader
in AI mentions
40%increasein brand mention rate

Control How AI Search Perceives Your Brand with Athena
AthenaHQ supports today's top AI platforms — and tomorrow's.
❝50% of traditional search traffic
will be replaced with generative AI by 2028❞
Is your brand ready?Source: Gartner
Pinpoint Websites
Cited by ChatGPT
Find the websites that matter to your brand.
Identify Content Gaps
and Take Action
Find out when AI misunderstands or lacks knowledge about key parts of your business.
Proven Across Industries,
Trusted by Leaders
# 1 on ChatGPT in Core Category Queries
Athena helped software teams win evaluation-stage prompts by increasing citation coverage, recommendation rate, and share of voice. Within weeks, brands moved from invisible to top-ranked in category-defining queries.
6 X Share of Voice Lift in 60 Days
Athena helped Grüns move from limited visibility to dominant presence across high-intent wellness prompts, increasing citation rate and brand mentions across generative search. AI became a measurable growth channel, not an experiment.
+ 38 % MoM Increase in Leads from AI Search
Buyers were evaluating in AI before visiting the site. Athena identified high-conversion prompts and built source-first content that drove consistent lead growth and demo influence from AI search.
50 % Increase in AI-Influenced Demos
Owning High-Trust Financial Queries
Financial buyers increasingly validate providers through AI assistants. Athena increased authoritative citations and recommendation coverage across comparison and compliance-driven prompts, translating AI visibility into measurable pipeline lift.
From 0 to Top AI Recommendations
Winning Enrollment Decisions in AI Search
Prospective students use AI to compare programs before visiting sites. Athena optimized content for structured extraction and citation, increasing inclusion in program comparison prompts and improving AI-driven enrollment influence.
4 x Increase in Authoritative Citations
Building Trust in High-Stakes AI Queries
In healthcare, visibility requires credibility. Athena focused on citation rate, source clarity, and prompt alignment, helping brands earn consistent inclusion in evaluation and symptom-based queries where trust drives conversion.
3 x Increase in AI Recommendation Coverage
Owning Destination & Comparison Prompts
Travel discovery is shifting to AI trip-planning prompts. Athena improved share of voice and recommendation frequency across high-intent comparison and itinerary queries, ensuring consistent brand inclusion at decision stage.
3 x Brand Mentions in AI Product Comparisons
Winning AI Product Comparisons in Beauty
AI assistants are becoming the new product shelf. Athena helped beauty brands increase brand mentions and comparative inclusion across high-intent prompts like ingredient comparisons and "best for" queries.
Unified AI Visibility Across 10 + Brands
Scaling GEO Across Complex Brand Portfolios
Athena enabled centralized tracking of share of voice, citation rate, and evaluation coverage across multiple brands and business units. Instead of isolated wins, teams built a repeatable AI visibility operating system.
Empowered teams




















































Advisory Board

Rachel Ten Brink
Co-Founder, former CMO Scentbird.
Former marketing exec at Estée Lauder and Bacardi
Ashley Stirrup
Former CMO of Algolia

Ethelbert Williams
Head of Retail Media Search & DTC Marketing, PepsiCo

Eli Schwartz
SEO leader, advisor to Coinbase, WordPress, Tinder, Shutterstock, and more
Built with experience from
- DeepMind
Backed by experts from
- OpenAI
- Anthropic
- DeepMind
Plans & Pricing
Track and Improve on AI Search with Athena
Self-Serve
$295
$95/month
Perfect for businesses discovering GEO
$300/month free credit
3,600 credits
- Flexible AI visibility up to 8 major LLMs
- Analyze On & Off-Page GEO
- Competitor monitoring & impersonation
- Basic AI content optimization
- Granular authority & citation intelligence
- Add-on credits available for purchase
- Dynamic AI crawling: find lost or hidden parts of your website
- AI blindspot detection
- Unlimited seats with role-based access control (RBAC)
First month 67% off
Enterprise
Custom
Robust Multi-Team Platform
Custom credits
1 credit = 1 AI response
Everything in Self-Serve plus
- LLM traffic analysis and insights
- Self-improving content creation workflows
- Content Optimization AI Agent with Deep Research
- White-glove platform configuration and training
- SAML and OIDC SSO
- Dedicated GEO specialist
- API Access
- Unlimited seats + Role-Based Access Control (RBAC)
FAQ
Unlike SEO, which is one-dimensional and cares about ranking on the SERP, GEO is two-dimensional, where being mentioned matters, but how you are mentioned is just as important.