6x Share of Voice Lift in 60 Days
+19%
Brand mention rate growth (4% → 25%)
23x
Citation rate growth (0.3% → 7.0%)
Customer Story
Grüns partnered with Athena and Boring Ecom (founded by Joseph Siegel, former Director Ecommerce Marketing at Feastables) to transform their AI search presence with a data-driven content strategy. Over Q3 2025, Grüns executed a prompt-led pillar-and-cluster plan that rapidly improved citations, brand mentions, and Share of Voice across tracked prompts.
Executive Summary
| Metric | Before | After | Change |
|---|---|---|---|
| Share of Voice | 2.0% | 12.6% | ~6x |
| Brand Mention Rate | 4.0% | 25.0% | +19% |
| Citation Rate | 0.3% | 7.0% | ~23x |
| LLM Impressions | - | 10,500+ est. | — |
| Content Output | - | 15 posts | ~70% citations from Athena content |
The Sequence We Ran
1) Identified high monthly search prompts using AthenaHQ's Prompt Planner (volume + mention intelligence) across ChatGPT, Perplexity, and AI Overviews.
2) Created a pillar page as the authoritative, AI-readable hub (definitions, comparisons, specs, use cases, FAQs, schema).
3) Published target articles (cluster) interlinked to the pillar and optimized for entity clarity and AI extraction.
4) Citations increased as structure and entity completeness improved.
5) Brand mentions increased as citation velocity compounded authority signals.
6) Share of Voice increased 6x (2.0% → 12.6%).
Timeline
Month 1: Shipped a single high‑leverage blog and saw immediate movement—early lifts in citations and brand mentions validated topic–entity fit.
Month 2: Programmatically shipped targeted content using AthenaHQ's Action Center and Shopify Integration with human‑in‑the‑loop proof reading along with continous prompt refinement. Result: 6x SoV, 23x citation rate, +19% brand mentions.
Citation Rate Performance
From Jul 17 → Sep 20, citation rate rose from 0.3% to 7.0% (~23x), generating 10,500+ estimated impressions from LLM responses. ~70% of citations were attributed to Athena‑created content.
Brand Mention Rate Growth
Overall brand mention rate increased from 4.0% to 25.0% (+19%), with strongest gains in Alternatives, Super Greens, and Gummy vs Powder prompt clusters.
Why It Worked
Prompt‑led planning, pillar‑and‑cluster architecture, and entity‑first writing aligned with AI extraction makes Grüns easy to parse, cite, and recommend for AI search.
Testimonial
"Athena is our OS for AI search. Their prompt intelligence and editorial pipeline turn answers into a reliable channel. Month after month, they surface the next best moves and ship content the market and the models trust. It's why we consider Athena a long-term partner. Athena Enterprise gives us peace of mind; the platform largely runs itself. Growing GEO is a huge focus of ours and the full org is energized by the success we're seeing in the space with Athena" — Connor Dault, CMO
Quick Grüns Shoutout
Grüns reimagines daily greens as convenient, great‑tasting snack packs — and the market noticed. They reached a $500M valuation about two years after launch with ARR > $100M, sell direct‑to‑consumer and through Sprouts, Target, and Walmart, and ship roughly 4M gummies per day.
Each gummy includes 60 whole‑food–derived ingredients — essential vitamins, minerals, adaptogens, and prebiotics — and is sugar‑free while retaining great taste. Grüns holds an average 4.6/5 from 1,000+ Trustpilot reviews, with customers citing improved well‑being and the ease of integrating nutrients into daily routines. Learn more at gruns.co.