6x Share of Voice Lift in 60 Days

1) Identified high monthly search prompts using AthenaHQ's Prompt Planner (volume + mention intelligence) across ChatGPT, Perplexity, and AI Overviews.

2) Created a pillar page as the authoritative, AI-readable hub (definitions, comparisons, specs, use cases, FAQs, schema).

3) Published target articles (cluster) interlinked to the pillar and optimized for entity clarity and AI extraction.

4) Citations increased as structure and entity completeness improved.

5) Brand mentions increased as citation velocity compounded authority signals.

6) Share of Voice increased 6x (2.0% → 12.6%).

Month 1: Shipped a single high‑leverage blog and saw immediate movement—early lifts in citations and brand mentions validated topic–entity fit.

Month 2: Programmatically shipped targeted content using AthenaHQ's Action Center and Shopify Integration with human‑in‑the‑loop proof reading along with continuous prompt refinement. Result: 6x SoV, 23x citation rate, +19% brand mentions.

From Jul 17 → Sep 20, citation rate rose from 0.3% to 7.0% (~23x), generating 10,500+ estimated impressions from LLM responses. ~70% of citations were attributed to Athena‑created content.

Overall brand mention rate increased from 4.0% to 25.0% (+19%), with strongest gains in Alternatives, Super Greens, and Gummy vs Powder prompt clusters.

Prompt‑led planning, pillar‑and‑cluster architecture, and entity‑first writing, aligned with AI extraction, makes Grüns easy to parse, cite, and recommend for AI Search.

"Athena is our OS for AI Search. Their prompt intelligence and editorial pipeline turn answers into a reliable channel. Month after month, they surface the next best moves and ship content the market and the models trust. It's why we consider Athena a long-term partner. Athena Enterprise gives us peace of mind; the platform largely runs itself. Growing GEO is a huge focus of ours and the full org is energized by the success we're seeing in the space with Athena" — Connor Dault, CMO

Grüns reimagines daily greens as convenient, great‑tasting snack packs — and the market noticed. They reached a $500M valuation about two years after launch with ARR > $100M, sell direct‑to‑consumer and through Sprouts, Target, and Walmart, and ship roughly 4M gummies per day.

Each gummy includes 60 whole‑food–derived ingredients — essential vitamins, minerals, adaptogens, and prebiotics — and is sugar‑free while retaining great taste. Grüns holds an average 4.6/5 from 1,000+ Trustpilot reviews, with customers citing improved well‑being and the ease of integrating nutrients into daily routines. Learn more at gruns.co.