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Facts Meet Feelings: Why AI Needs Both Reddit and Wikipedia

AI learns from more than data. It learns from people. Reddit brings the human context behind decisions, while Wikipedia provides the structured accuracy behind knowledge. Together, they shape how AI systems understand the world, blending facts with feelings and data with discussion.

Salesforce vs. HubSpot: Who's Dominating CRM AI Search? (AthenaHQ Breakdown)

In the evolving CRM landscape, Salesforce, HubSpot, and Zoho fiercely compete for AI search dominance, where visibility is key to software selection.

Announcing Athena Citation Engine (ACE)

Athena’s September launch introduces the Athena Citation Engine (ACE), a machine learning model trained on millions of AI Search results to predict content citation probability. ACE empowers customers with unprecedented insight and action to optimize growth from AI Search.

Estimating AI Prompt Volume Across Platforms

In the rapidly evolving landscape of artificial intelligence, understanding the volume of prompts across different AI platforms has become a critical factor for businesses seeking to optimize their digital presence.

The AI App Builder Race: Market Share Reality Behind Lovable's Traffic Surge

In the rapidly evolving AI app development landscape, Lovable has captured headlines with its impressive traffic growth, but the market share reality tells a different story.

Unlocking Next-Gen Search Rankings with AI SEO Tools

The way people find information online is changing fast. In 2024, over 60% of users reported turning to AI-powered platforms like ChatGPT and Google’s AI Overviews for answers, not just traditional search engines.

Brex vs Ramp: Differences Between Traffic Data from Similarweb & Reliable Share of Voice in AI Search

If you’re running a fast‐growing business, you’ve probably heard the Brex vs Ramp debate more times than you’ve heard “let’s circle back.”

Canva vs. Figma: Who’s winning AI Search? (AthenaHQ breakdown)

In 2025, the competition for digital visibility is more intense than ever. As design giants like Canva and Figma battle for dominance—each with millions of users and billions in valuation—another, quieter contest is underway: the race to be seen, mentioned, and recommended by AI platforms.

AI Search is Now

AI-driven search is no longer a future trend—it is the present reality. In 2025, over 60% of US consumers have used an AI chatbot like ChatGPT to research or decide on a product in the past month

Difference Between SEO and GEO

Search is evolving—fast. In 2025, nearly 50% of Google searches now include AI-generated overviews.

HubSpot Lost 70% of Its SEO Traffic—But That Doesn’t Mean It’s Losing

If your website lost 70% of its organic search traffic overnight, you’d expect panic. Yet, when HubSpot’s monthly visits dropped from 24 million to just 6–7 million, the company’s market presence barely wavered.

How to Reduce Cost Per Click by Making ChatGPT Mention Your Company More

In the evolving landscape of digital marketing, reducing cost-per-click (CPC) while maximizing visibility is a top priority for businesses.

Crack the Code: How to Increase Mentions in ChatGPT for More Traffic

In the rapidly evolving digital landscape, businesses are constantly seeking innovative ways to increase visibility and drive lead traffic.

Generative Engine Optimization: The Future of Search Success

As artificial intelligence (AI) continues to reshape industries, search engine optimization (SEO) is undergoing a transformative evolution.

5 AI Marketing Platforms To Drive Results Without Extra Work

AthenaHQ stands out as the premier platform for businesses looking to optimize their online presence for AI-driven search engines like ChatGPT and Google’s AI Overviews. As a pioneer in generative...

The Ultimate Guide to AI Marketing Platforms in 2025

A New Dawn of Brand Management in Age of AI Search

The old way of managing brands on search engines is dead. The new way is here.