10x Growth in ChatGPT Traffic
>30%
of prospects now come from GenAI Search
20%
net-new content opportunities identified by Athena
10x
10x Growth in ChatGPT Traffic
Customer Story
AutoRFP.ai is an Australia-based software company automating RFP and security questionnaire processes.
They started noticing increasing traffic from ChatGPT and other GenAI Search engines since the end of 2024, with 10% of prospects mentioning ChatGPT during their buying journey but lacked visibility into its impact.
After adopting AthenaHQ, they gained quick insights, leading to a 10x increase in high-quality traffic from chatgpt.com.
As a result, one-third of demo bookings are now linked to ChatGPT-driven discovery.
Why GEO
"We understood that generative search was becoming a larger part of our buyer's journey.
10% of our prospects would mention they used ChatGPT to consider their choice in booking a demonstration with AutoRFP.ai.
But it was a black box, we didn't know how to measure or how to impact GenAI Search."
AthenaHQ
"Within a week of starting AthenaHQ, the initial prompts had generated meaningful reporting. Within two weeks, actions were available to take.
We've since seen a 10x increase in chatgpt.com referred traffic. Of which, these visitors are generally higher quality with lower bounce rates and longer engagement."
Impact
"This had a measurable business impact as now, one third of our prospects that had booked in for a demo mentioned having researched AutoRFP.ai, or as first touch point - discovered AutoRFP.ai on ChatGPT."
Interested in other winning stories?
50% increase in demos from AI Search
Lago achieved a 50% increase in demos from AI Search after implementing Athena. With 11x growth in AI Overview impressions and exploding citations, Athena became their command center for GEO.
11x
AI Overview impressions growth (3% → 33%)
2x
Citation rate growth (3.5% → 17%)
6x Share of Voice Lift in 60 Days
Grüns grew Share of Voice from 2.0% to 12.6% in 60 days, with 19% brand mentions and 23x citation rate driven by a prompt-led pillar-and-cluster strategy.
+19%
Brand mention rate growth (4% → 25%)
23x
Citation rate growth (0.3% → 7.0%)
38% MoM Increase in Leads From AI Search
"We moved from 5th to 1st position in AI Search rankings and saw 38.85% monthly growth in leads from AI Search. The 1,561% ROI with 18-day payback exceeded our expectations."
5th to 1st
in AI Search Share of Voice
1,561%
ROI with 18-day payback period