# AthenaHQ > AthenaHQ is a generative engine optimization (GEO) platform that helps brands monitor, measure, and improve their visibility in AI search — ChatGPT, Google AI Overviews & Gemini, Perplexity, Claude, and other answer engines. Built by a team with backgrounds at Google Search and DeepMind, AthenaHQ combines AI search monitoring, share-of-voice analytics, content agents, and revenue attribution in one platform. AthenaHQ pioneered the GEO / AEO (answer engine optimization) category. The platform tracks how AI models mention, cite, and recommend your brand across platforms and prompts, estimates AI search query volume with its Query Volume Estimation Model (QVEM), and takes action through autonomous content agents (Athena Citation Engine) that create and optimize content for AI citation. Plans span self-serve, growth, agency, and enterprise tiers. The full text of key pages and articles is available at https://athenahq.ai/llms-full.txt ## Product - [Home](https://athenahq.ai/): AthenaHQ platform overview — action on AI search - [Platform](https://athenahq.ai/platform/): Monitor, understand, and act on AI search — visibility and citation tracking, prompt and demand intelligence, and autonomous content agents - [Plans](https://athenahq.ai/plans/): Pricing plans and tiers - [Self-Serve Pricing](https://athenahq.ai/self-serve-pricing/): Self-service subscription options - [Credit Calculator](https://athenahq.ai/credit-calculator/): Estimate credit usage for your monitoring setup - [Enterprise](https://athenahq.ai/enterprise/): Enterprise-grade GEO with security, scale, and support - [Agencies](https://athenahq.ai/agency/): AthenaHQ for marketing agencies and their clients - [AI Visibility Report](https://athenahq.ai/report/): Free AI search visibility report for your brand ## Industries - [Industries Overview](https://athenahq.ai/industry/): GEO solutions by industry - [Software & SaaS](https://athenahq.ai/industry/software/): AI search visibility for software companies - [Ecommerce](https://athenahq.ai/industry/ecommerce/): AI product discovery and catalog optimization - [CPG](https://athenahq.ai/industry/cpg/): Consumer packaged goods brand monitoring in AI search - [Beauty](https://athenahq.ai/industry/beauty/): AI recommendations for beauty and skincare brands - [Finance](https://athenahq.ai/industry/finance/): Compliance-aware AI visibility for financial services - [Healthcare](https://athenahq.ai/industry/healthcare/): Medical accuracy and provider reputation in AI answers - [Travel](https://athenahq.ai/industry/travel/): Itinerary inclusion and booking attribution for travel brands - [Wellness](https://athenahq.ai/industry/wellness/): Health claim accuracy and supplement recommendations - [Education](https://athenahq.ai/industry/education/): AI visibility for edtech and higher education - [Multi-Location](https://athenahq.ai/industry/multi-location/): Franchise and location-based AI search - [Multi-Brand](https://athenahq.ai/industry/multibrand/): Portfolio visibility for multi-brand companies - [Agencies](https://athenahq.ai/industry/agencies/): Industry solutions for agencies ## Case Studies - [Case Studies](https://athenahq.ai/case-studies/): Customer results with AthenaHQ - [Rootly: 10x Citation Rate](https://athenahq.ai/case-studies/10x-citation-rate-rootly-geo-case-study/): Incident management platform grows AI citations ~10x - [AutoRFP: 10x ChatGPT Traffic](https://athenahq.ai/case-studies/10x-chatgpt-traffic-autorfp-success-story/): 10x traffic from ChatGPT - [Gruns: +10.6pp Share of Voice](https://athenahq.ai/case-studies/10-6pp-sov-gruns-ai-search-case-study/): CPG brand share-of-voice growth - [Verito: 36% Share of Voice](https://athenahq.ai/case-studies/36-sov-verito-success-story/): Share-of-voice leadership in AI search - [Popl: 38% MoM Lead Growth](https://athenahq.ai/case-studies/38-mom-growth-leads-popl-ai-search-leadership/): Month-over-month lead growth from AI search - [Buried: 300% More Leads](https://athenahq.ai/case-studies/300-percent-more-leads-buried-geo-case-study/): Lead growth through GEO - [NuvaDermis: 3x Share of Voice](https://athenahq.ai/case-studies/3x-share-of-voice-nuvadermis-geo-case-study/): Skincare brand triples AI share of voice - [Lago: AI Overview Impressions & Citations](https://athenahq.ai/case-studies/lago-ai-overview-impressions-citations-case-study/): Growth in Google AI Overview citations ## Comparisons - [Comparisons](https://athenahq.ai/comparison/): AthenaHQ vs other GEO and SEO platforms - [AthenaHQ vs Profound](https://athenahq.ai/comparison/profound/): Head-to-head GEO platform comparison - [AthenaHQ vs Peec AI](https://athenahq.ai/comparison/peec/): AI search visibility platform comparison - [AthenaHQ vs Scrunch AI](https://athenahq.ai/comparison/scrunch/): GEO platform comparison - [AthenaHQ vs Ahrefs](https://athenahq.ai/comparison/ahrefs/): GEO platform vs SEO toolset - [AthenaHQ vs Semrush](https://athenahq.ai/comparison/semrush/): GEO platform vs SEO suite - [AthenaHQ vs Surfer SEO](https://athenahq.ai/comparison/surfer-seo/): GEO vs content optimization tooling - [AthenaHQ vs Conductor](https://athenahq.ai/comparison/conductor/): Enterprise SEO vs GEO platform - [AthenaHQ vs BrightEdge](https://athenahq.ai/comparison/brightedge/): Enterprise SEO vs GEO platform - [AthenaHQ vs seoClarity](https://athenahq.ai/comparison/seoclarity/): Enterprise SEO vs GEO platform - [AthenaHQ vs Clearscope](https://athenahq.ai/comparison/clearscope/): Content optimization vs GEO platform ## Articles & Guides - [Articles](https://athenahq.ai/articles/): Guides on GEO, AEO, and AI search optimization - [AI Search Engine Optimization (GEO)](https://athenahq.ai/articles/ai-search-engine-optimization-geo/): Fundamentals of generative engine optimization - [How to Optimize Content for Answer Engines: Complete AEO Guide](https://athenahq.ai/blog/optimize-content-ai-search-engines/): Complete guide to AEO in 2026 - [GEO vs Traditional SEO](https://athenahq.ai/articles/geo-vs-traditional-seo/): How GEO differs from classic SEO - [AEO vs SEO: The Future of AI Search Optimization](https://athenahq.ai/articles/aeo-vs-seo-future-ai-search-optimization/): Answer engine optimization vs traditional SEO - [Win the AI Search Game](https://athenahq.ai/articles/win-ai-search-game/): How GEO beats traditional SEO - [Track Your Brand in AI Search](https://athenahq.ai/articles/track-brand-in-ai-search/): How to measure AI search visibility - [Generative AI Search Query Volume Estimation Model](https://athenahq.ai/articles/generative-ai-search-query-volume-estimation-model/): AthenaHQ's QVEM methodology - [Best AI SEO Tools](https://athenahq.ai/blog/best-ai-seo-tools/): Review of AI SEO and GEO tools - [Generative Engine Optimization Tools](https://athenahq.ai/blog/top-generative-engine-optimization-tools-2026-review/): Tooling for GEO programs - [AthenaHQ vs Profound vs Peec AI: 30-Day Test Results](https://athenahq.ai/blog/geo-platform-showdown-athenahq-vs-profound-vs-peec/): Head-to-head GEO platform test - [GEO Marketing Blueprint 2026](https://athenahq.ai/articles/geo-marketing-blueprint-2026/): GEO strategy playbook - [7 Ways to Rank First in ChatGPT Shopping](https://athenahq.ai/articles/7-ways-to-rank-first-chatgpt-shopping/): ChatGPT Shopping ranking tactics - [ChatGPT Shopping: Get Your Ecommerce Store Ranked](https://athenahq.ai/guides/chatgpt-shopping-get-ecommerce-store-ranked/): Ecommerce guide for ChatGPT Shopping - [How to Make Your Products Rank in ChatGPT Shopping](https://athenahq.ai/guides/how-to-make-your-products-rank-chatgpt-shopping/): Product ranking guide - [CMO Guide to AI Search](https://athenahq.ai/cmo-guide-ai-search/): Executive guide to AI search strategy ## Blog - [Blog](https://athenahq.ai/blog/): News, research, and analysis on AI search - [The Science of AI Citation](https://athenahq.ai/blog/the-science-of-ai-citation/): Research on how AI models choose citations - [Announcing Athena Citation Engine (ACE)](https://athenahq.ai/blog/announcing-athena-citation-engine-ace/): Autonomous content agents for AI citation - [The Ultimate Guide to AI Search for CMOs](https://athenahq.ai/blog/the-ultimate-guide-to-ai-search-for-cmos/): Executive overview of AI search - [Understanding Share of Voice in AI Search](https://athenahq.ai/blog/understanding-share-voice-ai-search/): Share-of-voice methodology - [Enterprise GEO Platform Buying Guide](https://athenahq.ai/blog/enterprise-geo-platform-buying-guide/): How to evaluate GEO platforms - [Platform-Specific Enterprise GEO Strategy](https://athenahq.ai/blog/platform-specific-enterprise-geo-strategy-optimizing-for-chatgpt-vs-gemini-vs-claude-vs-perplexity/): Optimizing for ChatGPT vs Gemini vs Claude vs Perplexity - [Difference Between SEO and GEO](https://athenahq.ai/blog/difference-between-seo-and-geo/): SEO vs GEO explained ## Company - [About](https://athenahq.ai/about/): Mission and founding team - [Careers](https://athenahq.ai/careers/): Open roles at AthenaHQ - [Podcast](https://athenahq.ai/podcast/): AthenaHQ podcast on AI search - [Brand Assets](https://athenahq.ai/brand-assets/): Logos and brand guidelines - [State of AI Search Report](https://athenahq.ai/athena-state-of-ai-full-report-2026/): Annual research report on AI search ## Optional - [Privacy Policy](https://athenahq.ai/privacy/): Privacy and data handling - [Terms of Service](https://athenahq.ai/terms/): General terms of use - [Enterprise Terms](https://athenahq.ai/terms-enterprise/): Terms for enterprise customers - [Master Service Agreement](https://athenahq.ai/msa/): Enterprise MSA - [Sitemap](https://athenahq.ai/sitemap.xml): Full list of pages